HUYGENS -

FLOWER - MOTION DESIGN


Direction Parallel Studio
Illustration Hugo Leick
Motion Design Hugo Leick, Pierre Albanese & Khairil Muhammad
Sound Design Parallel Studio
Music Julien Vega — Flower
Agency Guillaume Verluca



The pure and natural aspect of Huygens cosmetics is a fundamental part of their identity; their brand signature "l'officine de beauté naturelle" (which can be translated "the natural beauty pharmacy", from French) represents the concept of an open-sky laboratory, as if the plants were collected in the morning and ended up in the Huygens Parisian boutique, in Le Marais.

This idea of an enchanted forest that is magically set into action, reminded us of the old Walt Disney animated films, both because of the narration and the illustration style. We discovered the incredible drawings of the Background Artists back then, such as Eyvind Earle who did the backgrounds for Sleeping Beauty, or Tom Codrick who painted the forest in Bambi.


Bambi (1942)

Décor Bambi

Sleeping Beauty (1959)

Décor La Belle au Bois Dormant

Pocahontas (1995)

Décor Pocahontas


Below is an extract from our storyboard.


Storyboard Huygens


Huygens wanted to strongly insist on the variety of plants, as an echo of their vast range of products. Therefore, as we went on with our researches and first drafts, our images gained in abundance, colors and realism. Hereafter are the breakdowns of four shots of the film, that show this evolution.


Evolution plan 03


Evolution plan 04


Evolution plan 05


Evolution plan 15


SUGGESTIONS