INSTAGRAM -

LIFE IN VERTICAL - MOTION DESIGN


Creative Direction Thibault de Fournas
Yann Pineill
Nicolas Lefaucheux
Illustration Yann Pineill
Hugo Leick
Thibault de Fournas
Motion design Nicolas Lefaucheux
Hugo Leick
Yann Pineill
Hugo Braillon
Sound Design Parallel Studio


We were invited to participate in the Instagram Creators program which highlights creatives across the world showcasing how they use the vertical format as well as their creative process.

The challenge was to create a 15 seconds vertical video that showcases the creative potential of the medium. The theme was « stories from above and below ».

We asked ourselves : What if life turned suddenly vertical? We answered this question literally and stretched the horizontal format into a vertical format, and by doing so, stretch what’s whithin the frame…for better or worse.

Here below are sketches from when we were searching ideas (including some that didn't make it to the final edit!), along with steps of research for an illustration style.


Instagram Life in Vertical sketch draft
Instagram Life in Vertical sketch draft
Instagram Life in Vertical sketch draft
Instagram Life in Vertical sketch draft
Instagram Life in Vertical sketch draft
Instagram Life in Vertical sketch draft
Instagram Life in Vertical sketch draft
Instagram Life in Vertical sketch draft
Instagram Life in Vertical sketch draft
Instagram Life in Vertical sketch draft
Instagram Life in Vertical sketch draft
Instagram Life in Vertical sketch draft
Instagram Life in Vertical sketch draft
Instagram Life in Vertical sketch draft
Instagram Life in Vertical sketch draft


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