|Direction & Art Direction
A.S.O, Amaury Sport Organisation, contacted us to design their 2017 greeting card!
Major player in sport event, A.S.O manages the Tour de France, the France Golf Open, the Rallye Dakar and also the Paris Marathon.
The brief’s main constraint was to create a very efficient and short film evoking in the same time the five main sports of A.S.O namely golf, running, cycling, motor sports and sailing.
The subjective point of view, where the spectator becomes the actor, helps to really embody the A.S.O wish to keep alive the passion for sports.
This project was also the occasion for us to work with an animator we particularly like: John Jones. After sharing with him all our key visuals, we went through multiple versions of the animatic, and we built together the animation from the first sketches to the final version.
External elements are deliberately reduced as their minimum in order to avoid any parasite interventions. Thanks to this, we can represent at best the athletes concentration. The decor, the people or the atmosphere are only expressed by the sound design.
Finally we have a greeting card which really respects in substance and in form the A.S.O values !
Above, a few tests for the illustration style. Below, the first version of the animatic.