G STAR -

THE MOST SUSTAINABLE JEANS EVER - MOTION DESIGN

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Direction	John Jones
Production	Parallel Studio
Animation	John Jones & Parallel Studio
Music & Sound Design	Zelig Sound

G STAR RAW has always been very committed to the environment. This year the brand created the most sustainable jeans ever. Every steps of the fabrication process has been improved in favor of nature.

G STAR RAW entrusted us with the direction and production of the official video of this ad campaign as well as all the animated communication supports.

Once again we teamed up with John Jones. Together we have created a modern and dynamic 2D animation that goes through the process of making the jeans.